favourized is a Berlin-based strategic communications consultancy working with international art, architecture 
and design clients.


Favourized is a Berlin-based communications consultancy working 
in art, architecture and design.

We take a considered approach to PR: each campaign reflects each clients’ individual ambitions, whether they are large or small, and we only work on projects we favour, or believe in. We connect our clients with the right audience for their project – with journalists and a wide network of architects, interior architects, designers and creatives whom we know and trust after ten years of working in the industry – and we manage each campaign from conception to evaluation.

Katja Silbermann honed her skills at Germany’s leading design-focused PR agencies before setting up favourized in 2017. She is a professional communications specialist working in the design and creative industries. Katja’s breadth of experience with clients of all sizes allows her to manage communications projects of different scales for various clients within the design industry. She understands the importance of strong press coverage, with the knowledge that good PR is not only based on editorial, but a personal approach of building relationships and connecting people. This approach has established a strong international, creative network of architects, designers, galleries, curators, photographers, influencers and press.

Please get in touch to collaborate with us.


Communications Campaigns

We advise, build and run strategic campaigns for our clients with the aim of bringing the client closer to their target audience and becoming the favourite choice.

International Media Relations

Whilst we have a strong focus on the German-speaking market due to location, our reach is global and we ensure that key messages remain consistent throughout each campaign.

Our international network of press contacts is built on personal relations and reflects relevant, influential media in architecture, design, arts and lifestyle.

Influencer / 
Press Trips

We have a proven record of coordinating and leading press and influencer trips for specific audiences (i.e. journalists, architects, interior designers).

Event Organisation

We manage clients events from exhibitions, product launches, fair presentations, opening parties to talks and symposiums.

Brand Partnerships

With an extensive network of contacts, we research and identify the most creative and impactful brand and media partnerships which support clients’ business.

favourized space

favourized space is a showroom for our favourites. Together with selected partners, we have created an interior that inspires us in our work day after day. We want to share this feeling with you. We welcome creative minds to come together in a stimulating atmosphere between selected favourite pieces – be it for an aperitif at the opening, dinner with colleagues or during a workshop or impulse lecture. We welcome you to favourized space for inspiring encounters and discoveries.

Newcomer Fellowship Programme

favourized launched its Newcomer Fellowship Programme in 2021. This program accompanies up-and-coming designers, studios or interior designers for a year as they build their careers and supports them in their strategic communication, planning and implementation of PR measures and networking in the art, design and architecture scene.

Newcomer 2023

Newcomer 2022
Sofia Souidi

With this program, we want to support talented creatives and accompany them on their way to enriching our understanding of art and design with their innovative and creative ideas.



Say hi

Grainauer Straße 11
10777 Berlin

 + 49 30 23 60 94 51