About

Favourized is a Berlin-based communications consultancy for art, architecture and design – built on personal relationships and a genuine enthusiasm for the work we represent.

We take a considered approach to PR: each campaign reflects our clients' individual ambitions, and we only work on projects we genuinely believe in. We connect our clients with the right audience for their project – whether that's press, industry peers, collectors, or the broader creative community – and we manage each campaign from conception to evaluation.

We know that the best PR is not about noise – it's about the right conversation, with the right people, at the right moment.

Katja Silbermann has spent two decades building relationships at the intersection of design, architecture and the press. She founded favourized in 2017 with a clear conviction: only take on projects you genuinely believe in. Her experience with clients of all sizes – from emerging studios to established international names – allows her to manage communications projects of different scales with the same personal commitment. She understands that good PR is not only built on editorial coverage, but on relationships: knowing people, connecting people, and caring about their success.

This approach has established a strong international network – built on trust, and grown over time.

Please get in touch to collaborate with us.

Services

Communications Campaigns

We advise, build and run strategic campaigns for our clients with the aim of bringing the client closer to their target audience and becoming the favourite choice.

International Media Relations

Our reach is global. We place our clients in the media and conversations that matter – tailored to each project and its audience.

Our network of press contacts is built on personal relationships and spans relevant and influential media across architecture, design, arts, lifestyle and beyond.

Influencer /  Press Trips

We have a proven record of coordinating and leading press and influencer trips – curated for specific audiences such as journalists, architects and interior designers.

Event Organisation

We manage clients events from exhibitions, product launches, fair presentations, opening parties to talks and symposiums.

Brand Partnerships

With an extensive network of contacts, we research and identify the most creative and impactful brand and media partnerships which support clients’ business.

favourized space

favourized space is our showroom and a meeting point for the creative community. Together with selected partners, we have created an interior that inspires us every day – and we love to share it. We welcome creative minds for aperitifs, dinners, workshops and talks: a stimulating atmosphere between carefully chosen favourite pieces.

Newcomer Fellowship Programme

favourized launched its Newcomer Fellowship Programme in 2021. This program accompanies up-and-coming designers, studios or interior designers for a year as they build their careers and supports them in their strategic communication, planning and implementation of PR measures and networking in the art, design and architecture scene.

Newcomer 2025
Juro Lehmann

Newcomer 2024
Tine Günther

Newcomer 2023
JESCHKELANGER

Newcomer 2022
Sofia Souidi

With this program, we want to support talented creatives and accompany them on their way to enriching our understanding of art and design with their innovative and creative ideas.

Apply